Bruce Kronenberg | Co-Founder and Commercial Voice Over Coach
Co-Founder of Abacus Entertainment
Bruce Kronenberg is a co-founder of Abacus Entertainment and a voice actor and coach based in New York City. Since launching the studio in 2013 with producer Bryant Falk, he has worked closely with actors to develop performance skills that align with the current voice over landscape.
His role at Abacus centers on coaching, where he helps actors refine their delivery, strengthen their instincts, and build a practical understanding of how voice over work is performed and evaluated
Background in Voice Over and Coaching
Bruce has been involved in voice over for decades, with experience that spans commercial work, narration, and coaching. After spending time working in Los Angeles, he returned to New York and became deeply involved in training actors entering the voice over industry.
His long-term perspective allows him to guide actors through how the industry has evolved, particularly the shift toward more natural and conversational performance styles.
Commercial Voice Over Training
At Abacus, Bruce leads coaching sessions focused on commercial voice over. His work centers on helping actors move away from overly performed reads and toward delivery that feels grounded and believable.
Sessions often focus on:
Interpreting scripts in a conversational and relatable way
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Adjusting tone based on brand, audience, and context
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Building consistency across takes
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Responding to direction without losing authenticity
The goal is to help actors develop reads that sound natural while still meeting the needs of the script.
Audition Technique and Real-Time Direction
A key part of Bruce’s coaching is preparing actors for auditions and live sessions. He works with actors on how to make clear choices quickly and adjust based on direction.
Actors training with Bruce develop the ability to:
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Break down scripts efficiently
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Stay flexible during direction
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Maintain connection and clarity across multiple takes
This approach reflects how sessions are run in real working environments.
A Hands-On Approach to Coaching
Bruce’s coaching style is direct and interactive. He encourages actors to test choices, make adjustments, and develop their instincts through repetition and feedback.
This one-on-one approach is central to how Abacus operates, allowing each actor’s training to be shaped around their individual strengths and goals.